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AI FOR MARKETING: WILL IT BE THAT EFFECTIVE

admin June 17, 2024 0 Comments

AI is one of the most discussed topics nowadays, businesses and companies try to add it to their working processes. No one knows how deep AI will be integrated in our everyday life. There is no company that can operate without strong marketing.

Marketing, brand building, and sales are departments that have a great influence on improvement and development of a business. They help to build strong company-customer relationships, attract new clients, and promote products or services. Promotion is impossible without marketing materials that require creative ideas from business owners and marketing managers, and technical implementation from web designers and writers. Obviously, it is a time consuming process that additionally needs a certain budget. AI opens a new era that simplifies promo materials creation process and allows getting speed that a modern market wants us to have. Every business needs to be the first one to announce updates, impress customers, and teach them how to benefit from innovations.

Analytical way of thinking is turning to become a crucial skill, it is a thing that helps writing effective prompts (short instructions/requests of what you would like to receive).

AI FOR GENERATING IDEAS

  • “Generate a list of trending ideas for IT/marketing/payment processing/ecommerce
  • “Suggest SEO-friendly titles for series of blog posts for IT/marketing/payment processing/ecommerce that include the following keywords ………………
  • “Produce content ideas for a video series about IT/marketing/payment processing/ecommerce
  • “Generate a list of topics for blog articles about IT/marketing/payment processing/ecommerce

AI FOR GENERATING VISUAL MATERIALS

  • “Create a Facebook cover for IT company page, navy blue color scheme, technology, vector”
  • “image for a Facebook post, women reading a book in the cafe, autumn
  • “online shop logo, bear, brown color, small details, vector”

AI FOR SOCIAL MEDIA

  • “Create a LinkedIn post to promote a new feature added to a product in 250 words with a motivation to proceed to a website”
  • “Draft a TickTok video under 2 minutes to show a new application feature in action
  • “Generate a Facebook post about a new press release under 150 words add emoji and a call to action

Effective prompts can be written for creating various materials, the most important thing is just to provide detailed descriptions in full sentences that include all the details. It seems to be very important to organize workshops and trainings for employees that will prepare them to usage of AI in solving their tasks.

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