INTRODUCTION

Artificial Intelligence (AI) is one of the top trends and topics to be discussed for the last couple of years. The launch of Chat GTP-4 in the end of 2022 became a starting point of significant changes for businesses, education, healthcare, and many other industries. It is hard to imagine how viral a Chatbot became on social media, statistics show that it attracted 5 million users in just 5 days. In this article we would like to focus on the impact of AI on businesses.

AI FOR OPTIMIZING BUSINESS PROCESSES

It is obvious that AI is a thing that can be used for optimizing various business processes and it is also clear that business owners checking on the opportunities to use it for their business benefits. Working areas that are influenced most can be identified as the following

• revealing trends;
• predicting outcomes;
• identifying root causes;
• automating manual tasks;
• assessing processes and team performance.

All these processes presuppose access and analysis of the big data amount and it is extremely helpful if you could skip a time-consuming research stage.

FIELDS WHERE AI CAN BE OF THE MAXIMUM USE

We all should admit that artificial intelligence integrates in more and more industries but if we have a closer look it is clear that there is a certain group of industries and processes where the results of its implementation are visible more than in the others. In general, the group of businesses can be identified as business management industries such as Human Resources (HR), various types of sales, marketing, decision-making, and workflow organizing.

• AI FOR HR: the process of people hiring for various positions is pretty complex. A simplified model of it could include job offer text composing and posting on various resources — candidates inviting — CVs analyzing — emails sending. It is obvious that analysis and composing can be supported by AI that helps to reach the higher effectiveness of processes.
• AI FOR MARKETING: marketing is a very vast concept. Marketing specialists have to predict the needs of the market and customers, provide them with interesting and useful information, beautiful visual materials, videos, social media posts, and advertisements. Marketing specialists had to work very close with designers and writers, the process of content creation requires a lot of time, creativity and reviews. Implementation of artificial intelligence provides an opportunity of simplifying development stages, the most important task is just to write a correct prompt, and text, visual materials or even animated elements will be ready in minutes or even seconds.
• AI FOR SALES: e-commerce requires strong and well-developed communication chains between a seller and a customer. Chatbots have become a great solution for immediate responses and there is hardly a mid-size business that does not use it. Scripts can be varied, questions as well so it is really a perfect thing to save time and effort.

SUMMING UP

The introduction of Chat GTP-4 brought huge changes into business processes management. It has become so easy to use it that specialists of various fields managed to adapt it to their needs and benefit from it. Trends and tendencies show that AI will be more and more integrated into each aspect of our life.