AI-based tools have become a part of the modern marketing world. There even were discussions if it would be possible to replace marketing department employees with ChatGTP, it is clear now that it is not a thing to happen. These are just instruments that can help to improve marketing performance of the company. Statistics show that approximately 80-90% of businesses are currently considering an opportunity of using AI tools and 40% of them are in the active phase.

STARTING USING AI

Training, practical tasks, and analysis are three pillars for starting using any new tool and integrating it into working process of your team. Today we can talk about a new skill that should be developed effective prompt-building skills. What is meant here? It is a type of analytical skills that should be trained in order to receive positive and effective responses from artificial intelligence chats. In our previous article, we discussed useful prompts and other tips on how to work with ChatGPT. You can have a look at them here. 🙂

CREATING CONTENT

The second important question to answer is what type of content can be created. Some types of content can be created more effectively other less. Top 5 content units that you can generate with AI with no trouble.

Texts

Internal communication is important for any company, you can create different types of texts with chatGTP – invites, congrads, processes explaining, and more. The most important thing is to describe what you need in simple words and you receive beautiful texts supported by some simple visual materials.

Visual materials

In order to have good results from your marketing campaigns you need to attract as much attention as possible and visual materials are just the thing that you need. It becomes easier and easier to work with ChatGPT because right now you do not need to remember the exact prompts you can ask just to create the same one and the entire series of pictures will be ready for you.

SEO units

SEO is still important. You need to have your website optimized for search engines. All businesses are working on the improvements to receive new customers from this source. AI is perfect for doing researches, generating SEO titles, keywords, meta descriptions, etc.

Social media posts

Marketing specialists recommend keeping accounts active, it might be challenging to generate the required amount of posts so you can use industry news and updates but anyway you ought to have your own content that will be unique and support your topic. Marketing and web communication are impossible without various types of texts. It can be called indirect communication when you are not aware of the direct recipient just your target audience. You can create your own style or have several options for A B testing it will be simple with AI.

Automatic e-mails and online chats

You need to be in touch with your customers if you want to have leads. Time is a very important resource nowadays and we need to be ready to have the speed required. AI is a great support, you can have various automatic e-mail and online chat replies. It saves a lot of working time and as a result a lot of money.

SUM UP

AI is definitely a very powerful tool and it will bring multiple positive changes to our working process but it is very important to remember that creativity is still a task of a good marketing specialist. You need to be aware of the strategy, your task, and of course your final goals. Start with the analysis of your working processes and find out where you can use artificial intelligence and how to do that in the most effective and beneficial way.